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The Itinerary Writing Process

If any help is needed with the itinerary writing process, I encourage you to contact us or send questions to Writers@Unanchor.com.

ApplyStarting an ItineraryChoosing a TitleThe ItineraryPriceDescriptionMarketing & SellingGetting Paid

1. Apply to become an itinerary writer

Unanchor has a quick and easy application form for all new itinerary writers. Responses are typically given within 24 hours.

2. Starting an Itinerary

Once approved, you’ll need to sign up for an Unanchor.com account to create an itinerary.

Navigate to http://www.unanchor.com/itinerary/new or just choose the "Create Itinerary" link located at the top of this page.

3. Choosing a Title

Please choose carefully when considering the title of your itinerary. It should accurately reflect the nature of your itinerary, but you should also consider what search terms a user would use to find your itinerary.

The title is critical in having your itinerary indexed by Google. This is because the title will become the URL of your itinerary. Google places a large importance on the URL when indexing the page.

The title can always be changed at a later time.

4. The Itinerary

Please see the itinerary writing guidelines for more detailed information on writing an itinerary. However, the two critical pieces of information that itineraries provide are:

  1. Prioritized & logical itinerary based on how much time a user has at the destination.
  2. Detailed directions & maps between each of the sights and attractions.

5. Price

Prices must be a minimum of $2.99. There is no upper limit.

When determining the price for the itinerary - how much would you have paid for this information before you traveled? Would you have been pleased after you purchased this information? Pricing can be tricky - again, it can always be changed at a later time.

6. Description

In Marketing terms, this is your "landing page". This is the page to tell customers what they’ll be purchasing and to convince your customers why the itinerary is worth the money you’re charging for it.

Again, consider the keywords you would want users to be able to use to find your itinerary. This page will be indexed by Google.

7. Marketing & Selling The Itinerary

You’ve made the itinerary and you’re ready to sell it, now what? While we’ll do everything we can to help you sell the itinerary, there are many things you can do as well.

Share it with your friends on Twitter, Facebook or through E-mail.

You can also set up a Twitter alert or a Google alert. These alerts will send you an email when someone is looking for an itinerary for your destination. You simply put the phrase you want to be alerted about and they’ll send you an email when someone mentions that phrase.

Finally, you can run a Google Adwords campaign. Google Adwords are the text advertisements you see next to Google when you do a search. It will cost a little money to run these campaigns, but could quickly pay off with additional sales. If you decide to run a campaign, let us know, we’re happy to help with advice and throw in some money as well.

You’ll be able to see how many sales you’ve made by logging in to your account.

At the end of every month, we’ll send you a summary report of your sales. Fifteen days after the end of the month we’ll send your money. We can send your money via Paypal or a check in the mail. Whatever is easiest for you, there’s no charge for either. (Although Paypal may charge you a fee.)

Get Started

Apply to Become an Itinerary Writer »

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